Play-Create is an interactive media initiative that sees a vision of publishing entertainment multimedia in the same way that we consume music, film and other formats.
Born out of a principle that computer-game technology need not just pander to superficial violent and hyper-active pursuits, Play-Create poses the hypothetical questions: What is the interactive equivalents of classical music? What is to a plasma screen what paint is to a canvas?
http://www.play-create.com/
http://www.noodlebox.com/
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